Why “Better than Broiler” Chicken Is Truly Better for You

1. Healthier Nutritional Profile

“Better than Broiler” chickens are typically raised more naturally, with:

  • No antibiotics or growth hormones

  • Cleaner feed, often non-GMO or organic

  • More time to grow, leading to:

    • Higher protein density

    • Better omega-3 to omega-6 fatty acid balance

    • Lower fat content, especially unhealthy saturated fats

This means the meat you’re eating is less processed, more nutrient-dense, and safer in the long term.

2. No Crowded Factory Farming

Standard broilers are raised in intensive, cramped conditions that prioritize speed over health. In contrast:

  • “Better than Broiler” chickens are usually pasture-raised or free-range

  • They enjoy lower stress, which improves meat texture and reduces harmful stress-related hormones in the meat

3. Tastes Better—Naturally

Because these chickens grow more slowly and naturally:

  • Their meat develops richer flavor

  • Texture is firmer, not mushy or watery like conventional broilers

  • No artificial brining or injections are needed to make the meat palatable

4. Lower Risk of Contamination

Factory-farmed broilers are often linked with:

  • Salmonella, campylobacter, or E. coli outbreaks

  • Overuse of antibiotics → antibiotic-resistant bacteria

“Better than Broiler” chickens are processed more carefully and less likely to carry drug-resistant pathogens.

5. Supports Ethical Farming & Sustainability

These chickens are typically raised by smaller-scale, ethical farmers, using practices that:

  • Respect animal welfare

  • Avoid environmental degradation caused by massive poultry operations

  • Reduce reliance on chemical inputs and feed additives

Summary: Why It’s Better

FeatureBroiler Chicken“Better than Broiler” Chicken
Growth Time5–7 weeks (unnaturally fast)8–12 weeks (natural)
Living ConditionsCramped, industrialFree-range or pasture-raised
Use of AntibioticsCommonRare or none
FlavorBland, wateryRicher, more satisfying
Health Risks